近日Levi’s在位于北好莱坞的Brandon Biebel的私人滑板场里为2014年春季滑板支线产品举行了一个小型的发布会，Levi‘s的滑手和Thrasher、TWS、The Skateboard Mag、LowCard、King Shit、The Berrics等媒体的代表均到场参加了发布会。另外现场还准备的墨西哥美食和啤酒来迎接传奇人物Tommy Guerrero的到来。
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Levi’s recently hosted a gathering of friends and skateboarding media types at Brandon Biebel’s private skatepark in North Hollywood to reveal and launch their Spring 2014 line of Levis Skateboarding apparel. In the mix to view this second offering from Levi’s Skateboarding were skaters and reps from Thrasher, TWS, The Skateboard Mag, LowCard, King Shit, The Berrics and more. Catered Mexican food and adult beverages from Saint Archer welcomed a storied cast of characters upon arrival as Tommy Guerrero took soulful control of the ones and twos with a selection of classic hits. |
设计师Nick Renic和Adam Binette在牛仔裤、工装裤和上衣的设计过程中加入了很多适合滑板特点的剪裁，确保舒适性。并且他们更加注重简单的设计风格，而不是去追赶所谓的时尚，一个多世纪以来Levis一直将耐用性和功能性放在第一位。众所周知，滑板运动就是摔打你的身体，磨破你的衣服和鞋子，为了最大限度的避免这种情况的发生，Levi’s特地选择了耐磨的面料，顶级的缝合走线，并且采取了加固处理。而最让人印象深刻的就是解决了零钱在裤子口袋里乱窜的困扰。如果你穿过这种服饰你一定深有体会，而现在Levi‘s的工装裤采用的新型口袋就完美解决了这个问题。聪明的搭配和巧妙的设计总是能够赢得大家的青睐。
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Designers Nick Rendic and Adam Binette kicked it off and went through the details with the skateboarding-specific line of denim, work pants and tops. Their design goal is to simplify without adding any bells and whistles of fashion based finishes – no waxed or distressed crap – while adhering to the tough and functional aesthetic that Levis was founded upon over a century ago. And as we all know, skateboarding is tough on your body, your shoes and your clothing. To avoid blow out scenarios, the selected fabrics for this collection are durable, all stitching is top notch, and all belt loops are reinforced. Most impressive for me was the solution to the ever-problematic “loose change” pocket that plagues all Chino pants. For those of you that wear ‘em, you’ve been through this experience and have found yourselves picking up coins repeatedly after simply sitting down. Well, Levi’s Work Pant solves this issue with its redesigned pocket. Smart and functional design paired with clever solutions always wins me over. Head on over to the Levi’s Skateboarding site for an in-depth look at the apparel line with available sizes, tech specs and more. |
| Levi’s Skateboarding Global Brand Manager Erik Wolsky stepped up next; he discussed the marketing and sales initiatives with the category. He mentioned that Levis Skateboarding goods are only to be sold through skateshops and distributors and not mall chains or big box retailers. In truth, Levi’s has been successful enough through the years and isn’t necessarily reliant upon the added sales volume. Good to hear for sure. When asked about a forthcoming roster of team riders, Erik cited they’ve opted to build skateparks with their engagement with skateboarding rather than to sponsor individuals. The feel that their financial commitment to seed skateboarding in less fortunate countries and deprived domestic areas would prove to have a positive effect upon current and future skateboarders this way. |
2013年的时候Levi‘s公司和滑板团体Holy Stoked在印度城市班加罗尔兴建了免费的公益性滑板场，而今年4月份又将会有一个公益滑板场在玻利维亚开工建造。
每当Levi’s这样的大公司进入滑板市场的时候大家总会感觉很微妙，滑手们总会问自己这些产品是不是值得自己去支持他们，我们是不是应该为此买单？
但是考虑到这个品牌的悠久历史和最近在滑板产业中的大手笔投资，并且为未来的滑板发展添砖加瓦，我认为我们应该支持Levi‘s，让我们一起期待Levi’s为我们带来更多的产品。
你不能讨厌Levi’s带来的功能性的设计、互惠互利的关系以及销售计划，此外它还不遗余力的支持独立滑板店的商业发展，我们支持它。——Bryce Kanights
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It’s a delicate dance whenever a large corporation such as Levi’s enters the skateboard market. A bit of skepticism prevails – and with good reason, skateboarders ask themselves whether or not to support the effort and products aimed at what we do in our daily lives. Do we buy in? But given this brand’s storied history and its recent endeavors to give back to skateboarding and support its growth and future, we gladly welcome Levi’s Skateboarding and look forward to their products in the years to come. You can’t hate on functional design, reciprocal involvement and a sales initiative to support and help keep the self-governed skate shops in business. We’re backing it. - BK |
原作者：Bryce Kanights
编辑&翻译：sk8Johnny