WHATSUP滑板网

K-Swiss二度进军滑板领域,收购Supra和Kr3w

作者: 发表于: 2015-06-02 评论: 0 查看: 0


 美国鞋业公司K-Swiss正式宣布收购拥有Supra和Kr3w Denim Co两大当红潮流滑板品牌的One Distribution,同时任命前Reebok, No Fear和adidas高管Robert ‘Cape’ Capener为Supra和Kr3W的品牌总经理。

这也是继早前K-Swiss招募滑手Greg Lutzka试图进军滑板领域失利后的又一大动作,相较之下,这一举措更为霸气也更靠谱,相信在这些国际大品牌的加盟对滑板运动的发展终归是有不小的助力。

American sneaker manufacturer K-Swiss has acquired One Distribution, a leading distributor of skate-inspired apparel and owner of both Supra and Kr3w Denim Co. K-Swiss Global Brands (KSGB) today announced the purchase publicly and revealed that Robert ‘Cape’ Capener, who has previously held senior positions at Reebok, No Fear and adidas, will be the new Brand President of both Supra and Kr3W. KSGB President and CEO Larry Remington has spoken on the acquisition, claiming that “SUPRA and KR3W are brands that meet the distinctions we are looking for in our portfolio: authenticity, strong brand awareness, a track record of product innovation and opportunities for long-term, global growth.”
 

来源: hypebeast
上一篇 下一篇