Sole Technology老板Pierre André Senizergues日前在接受Shop-Eat-Surf的采访中表示将放弃旗下的滑板鞋品牌ES，鉴于当前复杂的市场环境，众多的品牌以及来自市场的压力，促成了这一简化工程，这将有助于公司更好的运作旗下的其他几个品牌：Etnies, Emerica, Altamont, ThirtyTwo。
ES的产品在2012春季发售后，这一拥有16年历史的滑板鞋品牌就将“创造性的撤退”！
Sole Technology is putting its brand éS on hiatus, Sole Tech owner Pierre André Senizergues called Shop-Eat-Surf.
He said the move will make the company more efficient and allow it to devote more resources and focus to Sole Techs other brands: Etnies, Emerica, Altamont and ThirtyTwo.
Its a very complex market right now - there are a lot of brands, and a lot of pressure on the market, Pierre said. We feel its the time to simplify things.
És was founded 16 years ago, and offered a skate shoe with a more athletic aesthetic, sophisticated materials and higher price points. It debuted in the 1990s, when the skate market was very different. Currently, it is Sole Techs second smallest brand, ahead of Altamont, a skate apparel brand launched five years ago.
Sole Tech will deliver éS product through Spring 2012. Then the brand will go on creative retreat, Pierre said.