Paul Rodriguez近段时间来关注度再次提升。这不仅是因为他在职业滑板生涯中累积下来的声誉，还因为他创建了属于自己的滑板品牌——Primitive。Primitive原主打滑板衣服帽饰等产品，如今也进军板面制造的行列。
作为一名职业滑手兼商人，P-ROD权衡后表示他的灵感来自于年青一代的消费者。他想影响并试着改变这个行业的旧貌。
“我想有一天回首自己的滑板事业的时候，看到是成就感而不是自负感。我十分庆幸能在滑板运动中能有一番作为，但是我同样希望能在这项产业中闯出自己的一块地。如果可能的话，未来我将转变经商的模式，员工们会乐在其中。有一天我老了，我可以自豪的说，我没有辜负大家的期望。”P-ROD说。
aul Rodriguez has quickly become a bit of a renaissance man these days. Not only has his career as a professional skateboarder gained him major respect from the industry, but he is also developing his business prowess with Primitive, an apparel brand he helped found announcement that Primitive will now be manufacturing skate decks.
Balancing his career as a businessman and athlete, Paul says he draws inspiration from youth consumers, as well as being able to influence and possibly change the way the industry is viewed.
“I want to look back one day on skateboarding—and I hope it’s not looked at as an ego thing—but I’ve been thankful that I’ve been able to leave my mark on the actual skateboarding aspect of it,” says P-Rod. “But I would also like to leave my mark within the industry as well, and maybe perhaps in the future change to find a new way of doing business. That stuff feels fun, and when I’m an old man I can look back and say hey, man, I was really hands on with that.”
编辑：Tanky
来源：Transworld Business
